A Brief Summary of our Journey

The flower industry is deeply rooted in our family here at Farm to Florist. On one side of the family, we have a wholesaler whose father was a dedicated chrysanthemum grower here in the UK. On the other side, a florist whose father ran a charming chain of flower shops in the south of England. Together, we combine our rich family heritage and extensive knowledge throughout the whole industry to offer you the best in quality and service.

This broad perspective has provided great insight into the industry, allowing us to watch how the floral landscape continually evolves and changes. We keenly observe the persistent upward trajectory of costs, impacting everyone from growers to consumers. This realisation prompts a pivotal question: How can we optimise the industry and amplify the value of the end product?

What if we streamlined the process, establishing a direct link between florists and growers? This approach not only diminishes logistical mileage, aligning with eco-conscious practices, but also guarantees the delivery of fresher products at more favourable prices for florists and, consequently, the discerning consumer.